Optimising Supply Chain Networks: A Conversation with Shanaka Jayasinghe

February 10, 2025

Optimising Supply Chain Networks: A Conversation with Shanaka Jayasinghe

Why Supply Chain Network Optimisation is More Critical Than Ever

In an era of rising costs, shifting global trade policies, and evolving customer expectations, supply chain leaders are under increasing pressure to optimise their networks. Organisations are grappling with fixed and variable cost pressures, transport inefficiencies, and operational bottlenecks that threaten profitability and service levels.

To delve deeper into these challenges, we sat down with Shanaka Jayasinghe, Partner at Trace Consultants, to discuss how organisations can unlock cost savings, reduce risk, and gain a competitive advantage through strategic supply chain network design and optimisation.

Interview with Shanaka Jayasinghe

Q: Why is warehouse network optimisation such a critical priority for organisations today?

Shanaka Jayasinghe:
The supply chain landscape has changed dramatically over the last few years. Businesses are facing inflationary pressures, volatile demand patterns, supply disruptions, and rising transport costs. At the same time, customers expect faster and more reliable deliveries.

Warehouse network optimisation is critical because it directly impacts an organisation’s cost structure and service performance. A well-designed network can unlock fixed cost reductions (through footprint rationalisation), variable cost efficiencies (through better labour and space utilisation), and transport cost savings (through better network flow and distribution planning).

For example, we recently worked with an FMCG client whose warehouse footprint was misaligned to their demand centres—leading to excessive transport costs and stockouts. By redesigning their distribution network and optimising their hub-and-spoke model, we reduced their transport costs by 18% while improving service levels.

Q: Many organisations struggle with outdated supply chain infrastructure. When should a company conduct a strategic supply chain review?

Shanaka Jayasinghe:
There are a few key triggers that indicate an organisation needs a strategic supply chain review:

  1. Cost Pressures & Margin Erosion – If warehousing, transport, or inventory carrying costs are rising disproportionately.
  2. Service Failures & Customer Complaints – If lead times are increasing, OTIF (On-Time In-Full) metrics are declining, or stock availability is inconsistent.
  3. Growth & Expansion – If a company is expanding into new markets, launching new products, or experiencing rapid demand changes.
  4. Technology & Automation Initiatives – If an organisation is investing in warehouse automation, robotics, or predictive analytics but lacks an optimised network to fully leverage these capabilities.
  5. M&A Activity & Business Restructuring – If an organisation has merged with or acquired another business and needs to integrate its supply chain.

At Trace Consultants, we help businesses conduct fact-based supply chain strategic reviews to assess their current network, identify inefficiencies, and design an optimised, future-ready supply chain.

Q: How can warehouse and transport design drive a competitive advantage?

Shanaka Jayasinghe:
A well-structured warehouse and transport strategy is no longer just about cost efficiency—it’s a competitive differentiator. Organisations that invest in strategic network design and warehouse optimisation can:

  • Reduce working capital by optimising stock flow and reducing excess inventory.
  • Improve service levels with faster delivery times and better inventory availability.
  • Minimise waste by reducing handling, storage, and stock obsolescence.
  • Increase labour productivity by streamlining warehouse layouts and automation solutions.
  • Enhance supply chain resilience by diversifying risk across multiple locations.

One of our clients in the retail sector was struggling with stock imbalances across its warehouse network. High-demand SKUs were often understocked in key locations, while slower-moving items occupied valuable space in distribution centres. We designed an optimised inventory allocation model and restructured their warehouse-to-store distribution flows, which resulted in a 25% improvement in shelf availability and a 14% reduction in working capital.

Q: What are the most common bottlenecks in manufacturing and distribution networks?

Shanaka Jayasinghe:
The most common bottlenecks we see include:

  1. Inefficient Facility Layouts – Poorly designed warehouses lead to excessive material handling, congestion, and slow throughput.
  2. Poor Demand-Supply Matching – Many companies struggle with demand forecasting and inventory allocation, leading to either overstocking or stockouts.
  3. High Freight Costs & Inefficient Transport Routes – Without optimised transport planning, organisations incur excessive last-mile delivery costs and inefficiencies in freight consolidation.
  4. Over-Reliance on Manual Processes – Many warehouses still rely on paper-based systems or legacy technology that limits scalability and efficiency.
  5. Lack of Visibility & Data Analytics – Without real-time supply chain visibility, organisations struggle to proactively identify risks and inefficiencies.

The good news is that these bottlenecks can be systematically addressed through a structured approach to supply chain network optimisation.

Q: How can supply chain network design reduce risk and improve service levels?

Shanaka Jayasinghe:
A resilient supply chain must be flexible, agile, and well-diversified. By investing in strategic network design, organisations can:

  • Reduce dependency on single suppliers or warehouses and build contingency plans.
  • Enhance supply chain redundancy to mitigate risks of disruption from natural disasters, geopolitical risks, or supplier failures.
  • Improve response times through strategically located distribution centres closer to demand centres.
  • Leverage multi-modal transport strategies to improve agility in case of disruptions.

During the pandemic, one of our manufacturing clients faced severe disruptions because 70% of their inbound materials came from a single offshore supplier. By reconfiguring their supplier network and implementing nearshoring strategies, they were able to reduce lead time variability by 40% and lower supply risk exposure.

Q: How will trade wars and tariffs impact supply chain infrastructure and networks?

Shanaka Jayasinghe:
Trade policies, tariffs, and geopolitical tensions are already reshaping global supply chains. Many organisations are re-evaluating their offshore supply strategies due to increased import costs, regulatory uncertainty, and the need for greater resilience.

Key trends we are seeing include:

  • A shift towards regionalisation and nearshoring to reduce dependency on overseas suppliers.
  • Increased investment in dual-sourcing strategies to diversify risk.
  • Reassessing warehouse and distribution networks to mitigate tariff impacts.
  • Exploring alternative trade agreements to optimise duty structures.

At Trace Consultants, we help businesses model different supply chain scenarios to evaluate cost and risk trade-offs in the face of geopolitical shifts.

Supply chain network optimisation is no longer just a cost-cutting exercise—it’s a strategic imperative that determines service capability, risk resilience, and long-term competitiveness.

For organisations looking to reduce costs, improve service levels, and future-proof their supply chain, the time to act is now.

Want to discuss how Trace Consultants can help? Get in touch today.

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Strategy & Design
February 17, 2025

The Critical Role of Back-of-House (BOH) Operations in Hospital Master Planning

BOH operations—loading docks, logistics, waste, food & linen services—are critical to hospital efficiency but often overlooked in master planning. Discover how APAC hospital projects can mitigate risks, reduce costs, and enhance safety by designing BOH operations the right way.

The Critical Role of Back-of-House (BOH) Operations in Hospital Master Planning

Why BOH Operations Matter in Hospital Development

Hospital master planning is a complex undertaking that shapes the functionality, safety, and efficiency of a healthcare facility for decades to come. While much attention is given to clinical spaces, patient experience, and aesthetics, one critical yet often overlooked aspect is back-of-house (BOH) operations.

BOH areas—loading docks, supply chain logistics, waste management, food service, linen handling, and sterile processing—are the lifeblood of hospital operations. Poor planning can lead to safety risks, inefficiencies, traffic congestion, compliance failures, and escalating costs to serve.

This is particularly critical in the Asia-Pacific (APAC) region, where rapid urbanisation, population growth, and ageing demographics are driving demand for efficient, scalable, and cost-effective healthcare facilities.

This article explores why BOH operations must be prioritised in hospital master planning to mitigate risks and optimise performance.

1. BOH Infrastructure & Traffic Management: Mitigating Safety & Congestion Risks

The Challenge: Overcrowded Loading Docks & BOH Corridors

Many hospitals in densely populated APAC cities face severe congestion in their BOH areas due to:
❌ High delivery volumes from multiple suppliers
❌ Poorly designed loading docks that create bottlenecks
❌ Limited space for goods movement
❌ Inadequate separation of hospital staff, suppliers, and patients

Without careful planning, these issues lead to:
⚠ Traffic congestion → Delayed deliveries & increased logistics costs
⚠ Worker & patient safety hazards → Risk of accidents in loading dock areas
⚠ Service inefficiencies → Staff spending more time managing deliveries instead of patient care

The Solution: Smart BOH Design & Traffic Flow Optimisation

Hospitals can proactively mitigate these risks through:

✔ Optimised loading dock layouts → Dedicated zones for deliveries, waste removal & linen services
✔ Vehicle scheduling & dock appointment systems → Reduces congestion & waiting times
✔ Separation of BOH & patient flow → Avoids cross-contamination & ensures HACCP compliance
✔ Use of Automated Guided Vehicles (AGVs) → Minimises manual handling & enhances safety

Strategic BOH master planning ensures that logistics and clinical operations are seamlessly integrated, reducing traffic risks, service disruptions, and operational costs.

2. Cost-to-Serve & Operational Efficiency: The Hidden ROI of BOH Planning

The Challenge: Uncontrolled Operating Costs Due to Poor BOH Design

If BOH operations are not considered early, hospitals face higher long-term costs from:
❌ Inefficient workflows → Increased manual labour & staff fatigue
❌ Excessive stockholding & poor inventory management → Inflated working capital costs
❌ Poor layout of central stores → Inefficient picking & replenishment
❌ High transport & distribution costs → Due to suboptimal supply chain networks

The Solution: Integrated BOH & Supply Chain Design

✔ Centralised inventory hubs & demand-driven replenishment → Reduces waste & storage costs
✔ Dock-to-ward optimisation strategies → Direct line replenishment minimises stock-outs
✔ Automated storage & retrieval systems (ASRS) → Improves accuracy & labour efficiency
✔ Demand forecasting & AI-driven inventory models → Reduces carrying costs while ensuring supply availability

When hospitals design BOH operations with a supply chain mindset, they unlock significant savings in labour, inventory, logistics, and utilities, making long-term operations more financially sustainable.

3. Food & Linen Services: HACCP & Compliance Considerations

The Challenge: Food Safety & Linen Handling Risks in Hospital BOH Areas

Hospital food & linen services present serious risks if BOH workflows are not carefully managed:
⚠ Cross-contamination risks → Poor segregation of clean & dirty zones
⚠ HACCP non-compliance → Leading to regulatory penalties & foodborne illness risks
⚠ Delivery bottlenecks → Late meal & linen replenishments impacting patient care

The Solution: BOH Design for Safe & Compliant Service Delivery

Hospitals must adopt purpose-built BOH spaces with:

✔ Separate entry & exit zones for food, linen, and waste flows
✔ Temperature-controlled food storage & distribution areas
✔ Barrier workflows & segregated waste handling for infection control
✔ Digital traceability & HACCP-compliant food monitoring systems

By designing BOH with compliance at the core, hospitals avoid safety risks, regulatory issues, and costly operational inefficiencies.

4. Waste Management & Sustainability: Future-Proofing BOH for Green Hospitals

The Challenge: Rising Waste Volumes & Sustainability Pressures

Hospitals generate enormous waste streams, including:
🗑 Clinical & biohazard waste → Requires strict disposal protocols
♻ Recyclable & general waste → Growing regulatory pressure for sustainability
🍽 Food & organic waste → Needs proper composting & disposal

Poor BOH waste handling leads to:
❌ Environmental & regulatory compliance risks
❌ Odour, hygiene & pest control challenges
❌ High disposal costs & inefficiencies

The Solution: Sustainable BOH Waste Management

✔ Automated waste chutes & pneumatic waste disposal → Reduces contamination risks
✔ Recycling & circular waste economy → Reduces landfill impact
✔ On-site food waste digesters & composting → Sustainable F&B operations
✔ Green building certifications → Aligns with APAC healthcare sustainability goals

Hospitals that integrate sustainable BOH waste systems achieve lower costs, better hygiene, and regulatory compliance while improving their environmental footprint.

BOH Master Planning—A Critical Success Factor for APAC Hospital Developments

As APAC’s healthcare infrastructure expands, hospital developments must prioritise BOH operations in the Master Planning phase to:

✅ Avoid congestion, traffic & safety risks → Through smart loading dock & logistics design
✅ Optimise cost-to-serve & service efficiency → By integrating BOH & supply chain strategies
✅ Ensure HACCP compliance & safe food/linen services → Through workflow segregation & monitoring
✅ Implement sustainable waste management → To align with green hospital standards

Neglecting BOH operations in master planning creates long-term operational challenges that are costly, inefficient, and difficult to fix post-construction.

Is your hospital project designing for BOH success? By engaging supply chain and healthcare logistics specialists early, APAC hospital developments can achieve safer, more efficient, and future-proof healthcare infrastructure.

Strategy & Design
January 6, 2025

Solving Australia’s Productivity Puzzle: Targeted Investments in Supply Chains, Assets, Infrastructure, and Technology

Australia’s productivity growth has slowed, posing challenges to economic progress. This article explores how targeted investments in supply chains, assets, infrastructure, and technology can address inefficiencies and unlock the nation’s full potential.

Solving Australia’s Productivity Puzzle: Targeted Investments in Supply Chains, Assets, Infrastructure, and Technology

Productivity growth has long been a cornerstone of economic progress, but Australia is facing a significant challenge in this area. With declining productivity growth rates, many industries are grappling with inefficiencies that hinder their global competitiveness. The solution lies in strategic, targeted investments across supply chains, assets, infrastructure, and technology. By leveraging these investments, Australia can unlock its potential, drive economic growth, and ensure long-term prosperity.

This article explores how Australia can address its productivity challenges by transforming key industries through smarter investments and innovative practices.

Understanding Australia’s Productivity Challenge

Australia’s productivity growth has slowed over the past decade, driven by multiple factors:

  1. Supply Chain Inefficiencies:
    • Disruptions and bottlenecks across industries like retail, manufacturing, agriculture, and mining impact overall efficiency.
    • Fragmented supply chain networks and a lack of visibility exacerbate delays and costs.
  2. Aging Infrastructure:
    • Many of Australia’s roads, ports, and transport networks struggle to keep up with modern demands, increasing costs and delays.
    • Poor infrastructure impacts the movement of goods and services, reducing competitiveness.
  3. Technology Gaps:
    • A lack of investment in advanced technologies such as automation, artificial intelligence (AI), and data analytics limits efficiency and decision-making capabilities.
    • Many industries still rely on legacy systems, creating barriers to innovation.
  4. Workforce Challenges:
    • Labour shortages, skill gaps, and outdated workforce planning methods contribute to inefficiencies and rising costs.
    • The slow adoption of workforce management technologies further limits productivity gains.

To overcome these hurdles, Australia must adopt a coordinated, sector-specific approach to investments.

Supply Chains: The Backbone of Productivity

Supply chains play a pivotal role in determining an industry’s productivity. Optimising supply chains can lead to significant cost savings, faster delivery times, and better service levels.

Investment Areas to Enhance Supply Chain Productivity

  1. Advanced Planning Systems:
    • Technologies like demand forecasting and inventory optimisation can improve accuracy, reduce waste, and streamline operations.
    • Implementing AI-driven tools can help businesses anticipate demand changes and respond quickly to disruptions.
  2. End-to-End Visibility:
    • Investing in digital platforms that provide real-time visibility across supply chains ensures better tracking, coordination, and accountability.
    • Blockchain technology can further enhance transparency and trust among supply chain stakeholders.
  3. Sustainability Practices:
    • Integrating sustainable practices into supply chains reduces waste and environmental impact while improving efficiency.
    • Circular supply chains, where materials are reused or recycled, offer significant productivity gains.
  4. Collaboration and Integration:
    • Encouraging greater collaboration between suppliers, manufacturers, and retailers creates more seamless operations.
    • Shared data platforms and integrated systems reduce redundancy and improve overall efficiency.

Infrastructure: Building a Foundation for Growth

Australia’s infrastructure is vital for connecting industries, supporting supply chains, and enabling economic activity. However, much of the current infrastructure needs modernisation.

Key Infrastructure Investments to Boost Productivity

  1. Modernising Transport Networks:
    • Expanding and upgrading roads, railways, and ports to reduce congestion and improve the movement of goods and people.
    • Investing in intermodal facilities to streamline freight handling and improve supply chain connectivity.
  2. Smart Logistics Hubs:
    • Developing logistics hubs equipped with smart technologies can centralise and optimise distribution, improving overall efficiency.
    • Hubs can also facilitate collaboration among different businesses, reducing transportation costs.
  3. Energy Infrastructure:
    • Reliable and affordable energy is essential for industries like manufacturing and mining. Investing in renewable energy infrastructure ensures sustainability and cost efficiency.
    • Grid modernisation can support decentralised energy solutions and ensure consistent supply.
  4. Digital Infrastructure:
    • Enhancing broadband and telecommunications networks is critical for enabling digital transformation in both urban and regional areas.
    • Improved connectivity supports remote work, digital supply chains, and the adoption of advanced technologies.

Technology: The Game-Changer for Productivity

Technology is the catalyst for transformation, offering tools and solutions to overcome inefficiencies and unlock new opportunities.

Priority Technology Investments

  1. Automation and Robotics:
    • Automating repetitive tasks in industries like manufacturing and agriculture reduces costs, improves accuracy, and increases output.
    • Robotics can address labour shortages and perform tasks in hazardous environments, improving safety and productivity.
  2. Artificial Intelligence and Machine Learning:
    • AI-driven tools can optimise everything from supply chain planning to customer service, delivering smarter, faster decision-making.
    • Predictive analytics enables businesses to anticipate challenges and mitigate risks.
  3. Internet of Things (IoT):
    • IoT sensors provide real-time data on machinery, inventory, and transportation, enhancing operational visibility and control.
    • Connected devices can monitor and optimise processes in real-time, reducing downtime and waste.
  4. Low-Code/No-Code Solutions:
    • These platforms enable organisations to develop customised applications quickly and cost-effectively, addressing specific productivity challenges.
    • Industries can deploy workflow automation, data capture tools, and reporting dashboards without needing extensive IT resources.

Workforce Optimisation: The Human Element of Productivity

A skilled, flexible, and well-managed workforce is essential for improving productivity. Investments in workforce planning and management are as critical as technology and infrastructure.

Strategies for Workforce Productivity

  1. Workforce Planning Tools:
    • Implementing advanced tools to forecast labour requirements ensures the right people are in the right place at the right time.
    • Demand-supply balancing techniques, borrowed from supply chain planning, can optimise workforce utilisation.
  2. Training and Upskilling:
    • Targeted investments in training programs can address skill gaps and prepare the workforce for new technologies and processes.
    • Partnerships between businesses, governments, and educational institutions can create pipelines for in-demand skills.
  3. Flexible Work Models:
    • Adopting flexible work arrangements can improve employee satisfaction and reduce absenteeism.
    • Technology-enabled remote work solutions ensure productivity is maintained across diverse locations.
  4. Performance Metrics and KPIs:
    • Defining clear productivity metrics helps track progress and identify areas for improvement.
    • Regular feedback loops and performance reviews keep employees aligned with organisational goals.

Cross-Industry Collaboration: A Holistic Approach

Fixing Australia’s productivity challenges requires a collaborative approach involving businesses, government, and industry bodies.

Steps for Effective Collaboration

  1. Public-Private Partnerships (PPPs):
    • Joint investments in infrastructure projects can accelerate development timelines and share risks.
    • PPPs can also foster innovation in areas like energy, transport, and digital connectivity.
  2. Government Incentives:
    • Tax breaks, grants, and subsidies for technology adoption and sustainability initiatives encourage businesses to invest in productivity-enhancing projects.
    • Regulatory reforms can remove barriers to innovation and reduce compliance burdens.
  3. Industry-Led Initiatives:
    • Industry bodies can lead sector-wide initiatives to standardise processes, share best practices, and drive collective improvement.
    • Collaborative platforms can enable data sharing and joint problem-solving across value chains.

A Path Forward: Industry-Specific Opportunities

FMCG and Retail

  • Investment in demand planning and inventory management technologies can reduce waste and ensure shelves are always stocked.
  • Automation in warehouses and distribution centres enhances speed and accuracy.

Manufacturing

  • Upgrading to smart factories with IoT-enabled machinery and real-time monitoring systems increases efficiency and reduces downtime.
  • Investments in supply chain visibility tools ensure raw materials and components are available when needed.

Agriculture

  • Precision agriculture technologies, such as drones and IoT sensors, can optimise resource use and boost yields.
  • Improved transport and storage infrastructure reduce spoilage and improve market access.

Mining

  • Advanced planning systems and workforce automation tools improve operational efficiency and reduce costs.
  • Low-carbon technologies ensure sustainability and compliance with evolving regulations.

Healthcare

  • Digital transformation of supply chains ensures timely delivery of medical supplies, enhancing patient outcomes.
  • Workforce scheduling tools improve staff allocation and reduce burnout.

The Role of Trace Consultants in Driving Productivity

At Trace Consultants, we specialise in helping Australian businesses navigate productivity challenges through tailored advisory services and innovative solutions. Our expertise spans supply chain optimisation, technology integration, and workforce planning across a range of industries.

  • Supply Chain Advisory: We design efficient, resilient supply chains that reduce costs and improve service levels.
  • Technology Solutions: From advanced planning systems to IoT-based tools, we help businesses adopt technologies that deliver measurable results.
  • Workforce Optimisation: Our workforce planning frameworks and tools enable organisations to align labour resources with demand, driving efficiency and reducing costs.

By partnering with Trace Consultants, organisations can identify opportunities, implement transformative strategies, and achieve sustainable productivity gains.

Final Thoughts: Time for Action

Australia’s productivity challenges are significant but solvable. By making targeted investments in supply chains, assets, infrastructure, and technology, the nation can unlock economic growth, improve competitiveness, and secure a prosperous future.

Is your organisation ready to embrace the changes needed to drive productivity? Let Trace Consultants guide you on this journey.

Strategy & Design
October 14, 2024

Retail Supply Chain Design: The Benefits of Optimising Network, Warehouse, and Demand Planning | Trace Consultants

Retailers can unlock efficiency and competitive advantage through strategic supply chain design. Learn about the benefits of network design, warehouse optimisation, demand planning, and sales & operations planning.

Retail Supply Chain Design: Unlocking Efficiency and Competitive Advantage

In today’s highly competitive retail landscape, supply chain design is a key differentiator for success. Retailers must carefully manage their supply chain infrastructure—from network design and warehouse layout to demand planning and replenishment technologies—to stay competitive, reduce costs, and meet customer expectations. With growing complexity in omnichannel retailing and increasing consumer demands for faster deliveries and personalised experiences, investing in a well-designed supply chain is no longer optional but essential.

Retailers in Australia and New Zealand, like their global counterparts, are feeling the pressure to optimise their supply chains. With fluctuating demand, rising operational costs, and the need for flexibility in fulfilment models, supply chain efficiency is critical for sustaining profitability. This article will explore the benefits of investing in network design, warehouse layout optimisation, demand planning, replenishment technologies, and Sales & Operations Planning (S&OP). We will also discuss how Trace Consultants can support retail organisations in Australia and New Zealand in developing robust, future-proof supply chains.

Why Supply Chain Design is Crucial in Retail

Retailers are navigating a landscape where customer expectations are continually evolving, competition is fierce, and external disruptions—such as supply chain shocks or environmental crises—can significantly impact operations. A well-designed supply chain enables retailers to meet these challenges by ensuring that their distribution networks, warehouses, and inventory systems are optimised for efficiency, flexibility, and resilience.

Supply chain design goes beyond the operational—it's about strategic alignment between business goals and the systems that move products from suppliers to customers. A carefully crafted supply chain can reduce costs, increase speed to market, and allow for agility when responding to shifts in demand or external pressures.

The key areas of focus for any retailer's supply chain design include network design, warehouse layout optimisation, demand planning, and replenishment, along with an integrated Sales & Operations Planning (S&OP) process. Let’s dive deeper into each of these areas and explore their benefits.

1. Retail Network Design: Optimising Distribution for Efficiency

Retail network design focuses on the physical flow of goods from suppliers through distribution centres (DCs) and fulfilment centres to retail stores or directly to consumers. Retailers must make decisions about the location and number of DCs, transportation routes, and where to stock inventory based on customer demand patterns.

Investing in network optimisation offers several benefits:

  • Cost reduction: Strategic placement of DCs close to high-demand regions reduces transportation costs, delivery times, and carbon emissions.
  • Improved customer service: With products stored closer to customers, retailers can offer faster delivery, boosting customer satisfaction and loyalty.
  • Scalability and flexibility: A well-optimised network is flexible enough to scale with growth, accommodate new sales channels (e.g., omnichannel fulfilment), and respond to market shifts or supply chain disruptions.

Retailers adopting an omnichannel approach—where customers interact across online, in-store, and click-and-collect options—require a network design that seamlessly integrates all channels. By investing in network design, retailers ensure they can meet customer expectations, regardless of how or where the customer chooses to shop.

2. Warehouse Layout Optimisation: Enhancing Efficiency and Scalability

Warehousing is the backbone of the retail supply chain. A well-designed warehouse enables smooth, cost-effective operations that ensure products are stored, picked, packed, and shipped efficiently. As retail demand increases in complexity, warehouse design becomes crucial in keeping operations streamlined and scalable.

Warehouse layout optimisation focuses on the physical layout, design, and operational workflows within a warehouse to improve efficiency, reduce waste, and maximise productivity. Here's why investing in warehouse layout optimisation is critical:

  • Space utilisation: An optimised warehouse layout maximises the use of available space, ensuring that storage capacity is fully utilised while leaving enough room for efficient product flow and equipment movement. This often involves implementing high-density storage solutions such as vertical racking systems, mezzanines, or automated storage solutions.
  • Picking and packing efficiency: Warehouse picking and packing processes are where much of the cost and time are concentrated. Retailers can optimise this through thoughtful layout design—minimising walking time for pickers, implementing zone picking (where pickers focus on one section of the warehouse), or using automation such as robotic picking systems.
  • Product placement: In an optimised warehouse, products are stored based on their velocity (sales rate). Fast-moving items are placed closer to the picking stations, reducing travel time and speeding up order fulfilment. Seasonal or high-turnover products are often placed in prime locations, while slower-moving items can be stored further back.
  • Scalability: A well-designed warehouse layout allows for future growth. Retailers should consider their long-term storage needs, making room for additional stock or new product lines without having to invest in costly expansions or redesigns.
  • Automation and technology: Automation plays a critical role in modern warehouse operations. Technologies such as automated guided vehicles (AGVs), automated storage and retrieval systems (AS/RS), and robotics can enhance picking and packing efficiency, reduce labour costs, and improve accuracy.

Example: A large e-commerce retailer might optimise its warehouse by using a combination of vertical storage systems and conveyor belts to reduce the time it takes to move products from storage to shipping areas. By introducing automation into their layout, the retailer can handle a higher volume of orders with fewer staff, cutting operational costs and improving throughput.

An optimised warehouse layout not only reduces costs but also improves the ability to meet customer demand more quickly and accurately. In retail, where speed to market is critical, a well-designed warehouse can provide a significant competitive advantage.

3. Demand Planning and Replenishment Technology: Ensuring Stock Availability

Demand planning and replenishment are crucial for maintaining the delicate balance between too much and too little inventory. Retailers need accurate demand forecasts to ensure that stock levels align with customer demand while avoiding costly overstocks or stockouts.

Advanced demand planning and replenishment technologies provide retailers with the tools to automate and optimise these processes. These technologies leverage data analytics, machine learning, and real-time market insights to predict future demand, allowing retailers to adjust inventory levels accordingly.

Benefits of investing in demand planning and replenishment technologies include:

  • Increased forecasting accuracy: Modern demand planning tools incorporate factors such as sales history, seasonality, and market trends to produce more accurate forecasts. Machine learning algorithms continually improve these forecasts based on new data.
  • Inventory optimisation: With more accurate forecasts, retailers can reduce excess stock while ensuring that popular items remain available. This reduces carrying costs and improves cash flow.
  • Automated replenishment: Replenishment technologies automatically reorder products when inventory falls below a set threshold, minimising manual effort and ensuring consistent stock availability.

For omnichannel retailers, integrating demand planning with inventory management systems ensures that stock levels are coordinated across all channels—whether in-store, online, or in fulfilment centres. This enables retailers to provide a seamless shopping experience and avoid stockouts, especially during peak shopping periods or promotional events.

4. Sales and Operations Planning (S&OP): Aligning Supply with Demand

Sales and Operations Planning (S&OP) is a key process for aligning a retailer's supply chain activities with its overall business objectives. S&OP involves cross-functional collaboration between sales, marketing, finance, and supply chain teams to create an integrated plan that balances demand forecasts with supply capabilities.

Investing in S&OP processes enables retailers to synchronise their operations with real-time demand, improving decision-making and allowing the business to be more agile in responding to market changes.

Benefits of S&OP for retail organisations include:

  • Improved alignment: S&OP ensures that demand forecasts are aligned with supply chain activities, helping to avoid overproduction or underproduction.
  • Faster response to market changes: Retailers can quickly adjust their plans based on shifts in demand, new product launches, or promotional campaigns.
  • Better decision-making: S&OP provides a structured process for evaluating trade-offs between different business functions, ensuring that supply chain decisions are aligned with financial and customer service goals.

By integrating S&OP into their supply chain strategy, retailers in Australia and New Zealand can improve the accuracy of their demand forecasts and better allocate resources to meet both short-term and long-term goals.

How Trace Consultants Can Help Retail Organisations in Australia and New Zealand

For retailers in Australia and New Zealand, developing a robust, efficient, and future-proof supply chain requires expert guidance. Trace Consultants has extensive experience in helping retail organisations optimise their supply chains through advanced strategies in network design, warehouse optimisation, demand planning, and S&OP.

Trace Consultants provides a range of services tailored to the unique needs of the retail industry, including:

  • Retail Network Optimisation: Trace Consultants can assist retailers in strategically designing their distribution networks, ensuring that products are stored and delivered efficiently to meet customer demand while minimising costs.
  • Warehouse Layout Optimisation: With expertise in warehouse design, Trace helps retailers optimise space utilisation, streamline picking and packing processes, and implement automation to drive operational efficiency and scalability.
  • Demand Planning and Replenishment Solutions: Trace Consultants offer advanced tools and technologies to help retailers improve forecasting accuracy, optimise inventory levels, and automate replenishment to ensure stock availability across all channels.
  • S&OP Integration: By implementing S&OP processes, Trace helps retailers align their supply chain operations with broader business objectives, enabling faster decision-making and improved demand-supply synchronisation.

Through their in-depth knowledge and proven track record, Trace Consultants empowers retail organisations to enhance their supply chain performance, reduce operational costs, and deliver a superior customer experience.

In today’s dynamic retail environment, supply chain design is crucial for maintaining competitiveness and profitability. Retailers who invest in optimising their network design, warehouse layout, demand planning, and S&OP processes will be better positioned to meet customer demands, reduce costs, and drive long-term growth.

By partnering with experts like Trace Consultants, retailers in Australia and New Zealand can ensure that their supply chains are built to withstand market fluctuations, embrace technological advancements, and remain agile in the face of future challenges.