How AI Can Be Used Tactically and in Targeted Areas in Supply Chains
Artificial Intelligence (AI) has become one of the most talked-about topics in business today. But in supply chain management — where physical assets, human behaviour, and data complexity meet — the most successful applications of AI aren’t grand, futuristic systems. They’re practical, tactical, and focused.
For supply chain leaders across Australia and New Zealand, the question is no longer “should we use AI?” — it’s “where will AI make the biggest difference for us right now?”
At Trace Consultants, we’ve seen that AI delivers the greatest value when it’s deployed in targeted ways — solving specific problems such as improving forecast accuracy, automating demand-supply balancing, optimising inventory, or identifying performance anomalies faster than human analysis can.
This article explores how AI can be used tactically within supply chains, the areas where it’s delivering measurable value, and how organisations can adopt it sensibly and sustainably — not as a trend, but as a tool.
Moving Beyond the Hype
AI often gets presented as a silver bullet for supply chain transformation — fully autonomous warehouses, self-learning procurement systems, driverless logistics fleets. The truth is far more nuanced.
Most Australian and New Zealand organisations are still in the early to mid-stages of digital maturity. Data quality varies, systems don’t always talk to each other, and operational teams are under pressure to deliver outcomes with lean resources.
In that environment, large-scale AI programs can feel overwhelming. The best starting point is tactical AI — small, focused applications that solve defined business problems.
These tactical deployments build capability, trust, and value without requiring wholesale system replacement or years of integration. They demonstrate that AI isn’t about replacing people — it’s about equipping them with faster, better insights for decision-making.
What “Tactical AI” Really Means in Supply Chains
Tactical AI refers to targeted, practical uses of artificial intelligence that deliver measurable value within specific supply chain processes.
Rather than redesigning the entire operating model, tactical AI enhances particular steps in planning, execution, or analysis. Examples include:
- Improving demand forecasts by learning from sales, weather, promotions, or local events
- Identifying inventory optimisation opportunities based on historical variability and lead times
- Detecting anomalies or exceptions in order, supplier, or transport performance
- Automating data capture and reporting from multiple systems
- Enhancing route planning or warehouse slotting efficiency using pattern recognition
The key is to deploy AI where it strengthens existing processes, not where it replaces critical human judgement.
When applied this way, AI acts as a co-pilot — amplifying human decision-making rather than attempting to automate it entirely.
Why AI Matters for Supply Chain Leaders in Australia and New Zealand
Supply chains across the region are under immense pressure. Demand volatility, rising costs, labour shortages, and sustainability expectations are forcing leaders to think differently.
AI offers tangible benefits across these challenges:
- Improved visibility: Integrating data from ERP, WMS, and transport systems to create a single view of performance.
- Faster decision-making: Identifying issues and opportunities before they become critical.
- Reduced waste and cost: Smarter inventory positioning and transport utilisation.
- Enhanced service levels: Anticipating demand fluctuations and preventing stockouts.
- Resilience: Predicting supply disruptions and simulating response scenarios.
For organisations balancing tight margins and high service expectations — such as FMCG, healthcare, retail, manufacturing, and logistics — AI is becoming a practical necessity.
Targeted Areas Where AI Adds Real Value
While AI has broad potential, not all applications are equal. Based on what we see working in the market, here are the areas where tactical AI is driving meaningful results today.
1. Demand Forecasting and Planning
Forecast accuracy remains one of the most persistent challenges in supply chain management. Traditional forecasting methods — relying on historical averages or manual adjustments — struggle to capture real-world complexity.
AI can analyse far larger and more diverse datasets. It identifies relationships between variables that humans may overlook — such as how local weather, social trends, or price elasticity affect sales by region or store.
Tactical AI applications include:
- Demand sensing: updating short-term forecasts using recent sales or market signals
- Demand shaping: modelling how promotions, pricing, or product availability influence demand
- Automated forecasting at SKU-store level for thousands of combinations
- Anomaly detection to flag irregular sales patterns early
AI-driven planning doesn’t replace the planner; it enhances their ability to anticipate demand shifts and make faster adjustments.
Trace Consultants works with clients to integrate AI-enhanced forecasting into existing planning environments — often using pragmatic, low-code tools rather than full system overhauls.
2. Inventory Optimisation
Holding too much inventory ties up working capital. Holding too little risks lost sales and poor service. AI helps organisations find the balance.
By analysing historical variability, lead times, supplier performance, and demand uncertainty, AI models can recommend optimal stock levels by location and product family.
Tactical uses include:
- Recommending reorder points and safety stocks dynamically based on real-time data
- Identifying redundant SKUs or slow movers
- Simulating “what-if” scenarios for demand surges or supply delays
- Suggesting redistribution between warehouses to prevent shortages
This allows supply chain and finance teams to free up capital without sacrificing service levels.
3. Procurement and Supplier Management
Procurement generates vast amounts of unstructured data — from supplier records and pricing tables to performance metrics and contract terms. AI helps make sense of it.
Targeted applications include:
- Analysing spend to identify consolidation or cost-out opportunities
- Monitoring supplier performance through data streams (delivery times, quality metrics, contract compliance)
- Predicting risk by assessing financial indicators or external news sources
- Automating tender evaluation or contract document review using natural language processing (NLP)
Used tactically, AI allows procurement teams to be proactive rather than reactive — identifying potential supplier issues before they escalate.
For hospitals, universities, and major facilities, Trace Consultants’ Procurement Excellence Framework (Procurement Excellence) already embeds analytics, automation, and AI-driven insights to improve supplier management and governance.
4. Warehouse and Fulfilment Operations
Warehouses are rich environments for tactical AI deployment. They generate large amounts of operational data that can inform continuous improvement.
Examples include:
- AI-driven slotting optimisation — analysing product velocity, size, and co-picking patterns to position inventory efficiently
- Predicting labour demand and scheduling warehouse staff dynamically
- Identifying process bottlenecks using pattern recognition on scanning or movement data
- Vision-based quality checks for packaging, labelling, or damage detection
For organisations with high labour costs or multiple DCs, even small improvements in productivity can deliver significant savings.
At Trace Consultants, we help clients connect AI capabilities to their existing Warehouse Operations (Warehousing and Distribution) data environments, often integrating Power BI, Power Apps, and IoT data to deliver actionable insights.
5. Transport and Logistics
AI is helping logistics teams optimise routing, scheduling, and cost management.
Practical applications include:
- Route optimisation that factors in real-time traffic, driver availability, and delivery windows
- Predicting delays using GPS and weather data
- Analysing fuel consumption and vehicle utilisation
- Predicting maintenance needs before breakdowns occur
- Identifying opportunities to consolidate loads or reduce empty kilometres
In the Australian and New Zealand context — where long distances and decentralised geographies are common — these applications can yield both cost and carbon savings.
6. Risk and Resilience Management
Supply chain disruptions are inevitable. AI helps organisations prepare, not just react.
By continuously analysing external data — news, weather, port updates, political events — AI can provide early warnings of potential risks. Combined with internal data, it enables simulation of scenarios such as supplier failure, demand spikes, or logistics constraints.
Rather than relying on intuition, leaders can model trade-offs between cost, resilience, and speed — supporting better contingency planning.
7. Sustainability and Carbon Tracking
With governments across Australia and New Zealand tightening sustainability reporting requirements, supply chains are under pressure to measure and reduce emissions.
AI can play a major role here, particularly in data collection and modelling. It can estimate carbon impact per shipment, supplier, or SKU, and help model reduction pathways through modal shifts or local sourcing.
Tactical tools like Trace Consultants’ Trace.Carbon (Sustainability and ESG) solution help organisations quantify, report, and reduce their carbon footprint by leveraging data and machine learning to track emissions across transport, energy, and waste streams.
Where to Start — A Pragmatic Approach
AI doesn’t have to be a multi-year transformation project. In fact, many of the most successful programs start small and scale progressively.
Here’s how Australian and New Zealand organisations can begin:
- Identify a clear problem to solve – Don’t start with “we need AI.” Start with “we need to improve forecast accuracy” or “we need to reduce waste in transport.”
- Assess data readiness – AI relies on clean, structured, and accessible data. Audit your data sources, ownership, and quality first.
- Select a pilot area – Choose a process that’s important but not mission-critical. Success builds credibility and momentum.
- Use existing technology – Many ERP and analytics platforms already have AI functionality that can be switched on.
- Focus on interpretability – Ensure AI models can be explained, not just predicted. Trust is essential.
- Scale what works – Once value is proven, expand incrementally into adjacent processes or sites.
Trace Consultants often supports clients through this journey — from identifying tactical AI opportunities to piloting and embedding the solution into business rhythms.
Barriers to Adoption
Despite the opportunities, several barriers often slow AI adoption in supply chains. Understanding them upfront helps organisations plan around them.
- Data silos: Data scattered across systems makes training AI models difficult. Integration is key.
- Legacy systems: Older ERP or WMS systems may not support API connectivity or data extraction.
- Cultural resistance: Teams may fear AI will replace human roles rather than augment them. Clear communication and training are vital.
- Skills gaps: AI requires data literacy and analytical capability — areas where upskilling is essential.
- Governance: Ethical and transparent use of AI requires clear governance and accountability.
These challenges aren’t unique to AI — they mirror past digital transformations. The difference is that the cost of inaction is now higher, as competitors increasingly use data and automation to improve speed and cost performance.
The Role of Human Expertise
AI alone doesn’t make a supply chain better — people do.
The best outcomes occur when AI insights are embedded into well-designed business processes, guided by experienced professionals who can interpret results and act accordingly.
AI might flag that a forecast deviation is likely, but a planner decides how to adjust production. AI might recommend a different supplier based on risk data, but a procurement manager evaluates relationship and compliance factors.
This blend of machine insight and human expertise is where sustainable advantage lies. Trace Consultants helps organisations design processes, training, and governance that ensure AI empowers — not replaces — the workforce.
How Trace Consultants Can Help
At Trace Consultants, we help Australian and New Zealand organisations harness AI in practical, tactical ways that deliver measurable business value.
Our expertise spans supply chain strategy, planning, procurement, warehousing, and technology enablement. We don’t sell software — we help you design and implement what’s right for your business.
Here’s how we typically help:
1. AI Opportunity Assessment
We identify targeted use cases across your supply chain where AI can generate immediate benefit — such as forecasting, inventory, transport optimisation, or supplier risk monitoring.
2. Data Readiness and Integration
We assess data maturity, build integration pathways, and ensure the right information is available for model training.
3. Pilot Design and Execution
We design small-scale AI pilots using existing tools — often leveraging the Microsoft Power Platform or your current analytics environment — to deliver proof-of-value within weeks, not months.
4. Change Management and Capability Building
We help your teams build the skills, confidence, and governance to use AI effectively. Our approach embeds new ways of working rather than leaving behind black-box systems.
5. Scaling and Continuous Improvement
Once pilots succeed, we guide you through scaling to adjacent functions and maintaining continuous improvement loops.
Our work is built on practical experience — across retail, FMCG, healthcare, defence, manufacturing, and logistics — where we’ve helped organisations deploy AI in ways that enhance visibility, productivity, and sustainability.
The Future of Tactical AI in Supply Chains
AI in supply chains is evolving rapidly, but the pattern is clear — the most sustainable successes come from focused, explainable, and incremental deployments.
As data quality improves and cloud-based analytics mature, the potential to interlink tactical AI applications across planning, logistics, and procurement will grow. The ultimate goal isn’t automation for its own sake; it’s decision intelligence — a supply chain that senses, learns, and adapts.
Organisations that start small today will have the internal capability and cultural readiness to scale tomorrow. Those waiting for a “perfect system” will continue relying on spreadsheets and manual judgment while competitors move ahead.
Key Takeaways
- Start with purpose: Choose specific, high-impact problems AI can solve.
- Think tactical: AI delivers more value through targeted use cases than grand programs.
- Build trust: Keep models transparent, explainable, and human-centred.
- Use existing tools: You don’t need a new platform to begin — most systems already have AI potential.
- Invest in capability: Upskill teams to interpret and act on AI insights.
AI isn’t replacing supply chain professionals — it’s giving them better tools to think faster, see further, and act with confidence.
Artificial Intelligence is reshaping the supply chain — but not through massive overhauls. Real impact comes from using it tactically, in the right places, and in ways that complement human expertise.
Whether it’s improving forecast accuracy, reducing waste, identifying risk, or strengthening resilience, AI can help organisations across Australia and New Zealand build smarter, more responsive supply chains.
Trace Consultants helps organisations translate AI’s promise into tangible business outcomes — designing and deploying targeted solutions that deliver measurable value without unnecessary complexity.
If your organisation is exploring how to apply AI pragmatically within its supply chain, our team can help you design the roadmap, technology architecture, and operating model to make it happen.