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Demand Planning and Inventory Optimisation Using AI
Demand planning and inventory optimisation have always sat at the heart of supply chain performance. Get them right, and organisations unlock lower working capital, higher service levels and calmer operations. Get them wrong, and the consequences show up everywhere: stock-outs, excess inventory, expediting costs, frustrated customers and stressed teams.
Across Australia and New Zealand, many organisations feel like demand planning has become harder, not easier. Forecasts are less stable. Product ranges are broader. Promotions are more frequent. Supply is less predictable. And decision-makers are expected to respond faster, with fewer buffers and less tolerance for error.
This is where interest in artificial intelligence (AI) has surged.
AI is often positioned as a silver bullet for forecasting and inventory management. In reality, its value is far more nuanced—and far more powerful—when applied thoughtfully. AI does not replace demand planners or inventory managers. Instead, it augments their judgement, improves signal detection, and enables faster, more consistent decision-making at scale.
This article explores how AI is being used in demand planning and inventory optimisation, where it genuinely adds value, where organisations need to be careful, and how Trace Consultants helps organisations apply AI in practical, outcome-focused ways.
Why Demand Planning and Inventory Optimisation Are Under Pressure
Before looking at AI, it’s important to understand why traditional approaches are struggling.
Demand Has Become Less Predictable
Many planning processes were built around relatively stable demand patterns. Today, demand is influenced by:
- Rapid product innovation and SKU proliferation
- Promotional intensity and price volatility
- Channel shifts (B2B, B2C, online, omnichannel)
- Customer-specific ordering behaviour
- External disruptions and uncertainty
Simple time-series forecasting methods struggle to keep up with this level of complexity.
Inventory Buffers Are No Longer Acceptable
Holding excess inventory used to be the default response to uncertainty. Today, rising capital costs, storage constraints and executive focus on cash have reduced tolerance for “just in case” stock.
Organisations are expected to:
- Reduce inventory
- Improve availability
- Maintain resilience
Doing all three at once requires better planning tools and smarter trade-offs.
Manual Planning Doesn’t Scale
Spreadsheets, judgement-based overrides and manual exception handling can work in small, stable environments. They do not scale well when:
- SKU counts grow
- Lead times vary
- Supply constraints change frequently
Planners end up spending more time firefighting than improving outcomes.
What AI Really Means in Demand Planning and Inventory Optimisation
AI is a broad term that means different things to different people. In demand planning and inventory optimisation, it typically refers to the use of advanced algorithms to identify patterns, relationships and signals in large, complex datasets.
This often includes:
- Machine learning models that adapt as new data becomes available
- Pattern recognition across multiple demand drivers
- Probabilistic forecasting rather than single-point forecasts
- Scenario analysis and simulation
- Automated segmentation and parameter tuning
AI does not “guess the future.” It improves the quality of insights used to make decisions about the future.
How AI Improves Demand Planning
Moving Beyond Single-Number Forecasts
Traditional forecasting often produces a single number for each item and period. AI-based approaches are more likely to produce a range of outcomes, reflecting uncertainty.
This allows planners to:
- Understand forecast confidence
- Identify high-risk items
- Make differentiated decisions
For example, two items with the same average forecast may require very different inventory strategies if one has high volatility and the other is stable.
Better Use of Multiple Demand Signals
AI models can incorporate far more inputs than traditional methods, such as:
- Historical sales patterns
- Promotions and pricing changes
- Seasonality at different levels
- Customer behaviour
- External drivers (where relevant and available)
This helps surface patterns that are difficult to identify manually.
Improved Forecast Accuracy for Long-Tail Items
Low-volume or intermittent demand items are notoriously difficult to forecast. AI-based approaches are often better at identifying underlying patterns and reducing noise for these items, improving planning confidence.
Faster Adaptation to Change
Machine learning models can recalibrate more frequently as new data becomes available. This helps planners respond faster when demand patterns shift, rather than waiting for periodic forecast reviews.
How AI Improves Inventory Optimisation
Demand planning is only half the story. Inventory optimisation is where AI often delivers the most tangible financial impact.
Smarter Safety Stock Setting
Traditional safety stock formulas rely on simplified assumptions about demand variability and lead time. AI enables more nuanced approaches that:
- Reflect actual demand distributions
- Account for variable lead times
- Adjust dynamically as conditions change
This often leads to:
- Lower overall inventory
- Better service at critical items
- Reduced overstock in low-value areas
Differentiated Inventory Strategies
AI enables automated segmentation of inventory based on:
- Demand patterns
- Value
- Criticality
- Service requirements
This allows organisations to apply different inventory policies where they matter most, rather than treating all items the same.
Scenario Modelling and Trade-Off Analysis
AI-powered tools can simulate scenarios such as:
- Changes in service targets
- Supplier lead time variability
- Volume growth or decline
- Network changes
This helps decision-makers understand trade-offs before committing to changes.
Exception-Based Management
Rather than planners reviewing thousands of SKUs manually, AI helps identify:
- Items at risk of stock-out
- Items at risk of excess
- Items behaving abnormally
This shifts planning from reactive to proactive.
What AI Does Not Do Well (and Why That Matters)
AI is powerful, but it is not magic. Understanding its limitations is critical.
AI Does Not Replace Business Context
Algorithms do not understand:
- Strategic priorities
- Customer relationships
- Regulatory constraints
- Commercial commitments
Human judgement remains essential, particularly for exceptions and strategic decisions.
AI Is Only as Good as the Data
Poor data quality leads to poor outputs. Common challenges include:
- Inconsistent item master data
- Poor promotion tracking
- Incomplete lead time data
- Misaligned hierarchies
AI amplifies both good and bad data.
AI Cannot Fix Broken Processes
If planning processes are unclear, roles are poorly defined, or governance is weak, AI will not solve these problems. In fact, it may make them more visible.
Common Pitfalls in AI-Enabled Planning Initiatives
Many AI initiatives underperform because of predictable mistakes.
Starting with Technology Instead of the Problem
Organisations sometimes invest in AI tools without being clear on:
- What decisions need to improve
- Which outcomes matter most
- How success will be measured
This leads to impressive dashboards with limited real-world impact.
Over-Automation Without Trust
Planners need to trust AI outputs. If models are opaque or poorly explained, users override them or ignore them altogether.
Transparency and explainability matter.
Ignoring Change Management
AI changes how people work. Without structured change management, organisations see:
- Resistance
- Shadow spreadsheets
- Reversion to old habits
Successful programs invest as much in people as in algorithms.
Where AI Delivers the Most Value in Practice
Across industries in Australia and New Zealand, AI tends to deliver the most value when applied to:
- High SKU-count environments
- Networks with variable lead times
- Organisations under pressure to reduce working capital
- Businesses with complex promotional or seasonal demand
- Operations where planners are overloaded with manual tasks
The biggest gains often come not from perfect forecasts, but from better inventory decisions made faster and more consistently.
Integrating AI into Sales & Operations Planning (S&OP)
AI-enabled demand planning and inventory optimisation are most powerful when integrated into S&OP or Integrated Business Planning (IBP) processes.
This allows organisations to:
- Align demand and supply assumptions
- Quantify trade-offs between service, cost and cash
- Run scenarios collaboratively
- Make decisions with a shared fact base
AI strengthens S&OP by improving the quality and timeliness of inputs, not by replacing the process.
Technology Choices: One Size Does Not Fit All
There is no single “best” AI solution. Options range from:
- Advanced features within existing planning platforms
- Specialist inventory optimisation tools
- Low-code or spreadsheet-based solutions enhanced with AI
- Custom-built models for specific use cases
The right choice depends on:
- Business complexity
- Data maturity
- Internal capability
- Speed-to-value requirements
Overly complex solutions can delay benefits and increase dependency. Simpler, well-targeted tools often deliver faster results.
The Role of Low-Code and Practical AI
Not all AI needs to sit in large enterprise platforms. Increasingly, organisations are using:
- Low-code tools
- Smart spreadsheets
- Embedded algorithms
to automate specific planning decisions and workflows.
These approaches can:
- Deliver rapid benefits
- Improve planner productivity
- Complement core planning systems
They are particularly useful where flexibility and speed matter.
How Trace Consultants Can Help
Trace Consultants helps organisations across Australia and New Zealand improve demand planning and inventory optimisation using AI in a practical, outcome-focused way.
We do not start with tools. We start with decisions.
Clarifying the Planning Problem
We work with clients to define:
- Which planning decisions matter most
- Where value is being lost today
- What “good” looks like in terms of service, cost and cash
This ensures AI is applied where it makes a real difference.
Designing Fit-for-Purpose Planning Models
Trace Consultants helps design planning approaches that:
- Match business complexity
- Balance automation and human judgement
- Integrate with existing processes and systems
This includes demand forecasting, safety stock design and replenishment logic.
Supporting Technology Selection and Deployment
We support clients to:
- Assess AI-enabled planning tools objectively
- Avoid over-engineering
- Implement solutions that deliver value quickly
Our approach is vendor-agnostic and grounded in practical experience.
Embedding Change and Capability
We help organisations:
- Redesign planning roles and responsibilities
- Build trust in AI outputs
- Establish governance and review cadences
- Train teams to use insights effectively
This ensures benefits are sustained, not short-lived.
Linking Planning to Financial Outcomes
Critically, we help connect demand and inventory decisions to:
- Working capital
- Service performance
- Cost-to-serve
This allows executives to see the impact of planning decisions clearly.
Final Thoughts
AI is changing demand planning and inventory optimisation—but not in the way headlines often suggest.
The real value of AI lies in:
- Better visibility of uncertainty
- Smarter inventory trade-offs
- Faster, more consistent decisions
- Reduced manual effort
For organisations across Australia and New Zealand, the opportunity is significant. But success depends less on algorithms and more on how AI is integrated into everyday decision-making.
When applied thoughtfully, AI does not replace planners. It gives them better tools, clearer insights and more time to focus on what matters.
If your organisation is struggling with volatile demand, rising inventory pressure or planning processes that no longer scale, the question is not whether to explore AI—but how to do so in a way that genuinely improves outcomes.
Ready to turn insight into action?
We help organisations transform ideas into measurable results with strategies that work in the real world. Let’s talk about how we can solve your most complex supply chain challenges.



