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What Differentiates Great Consulting from Good Consulting — When It Comes to Supply Chain and Procurement Expertise
Across Australia and New Zealand, organisations are engaging consultants more frequently than ever. Cost pressure, supply chain disruption, labour constraints, regulatory change, and rapid technology evolution have made supply chain and procurement executive priorities rather than back-office concerns.
Yet despite the volume of consulting spend, a quiet frustration exists across many organisations.
Executives will often say that the advice was sound, the presentations were polished, and the frameworks were familiar — but the outcomes fell short. Recommendations were difficult to implement, internal teams struggled to translate strategy into action, and momentum faded once the consultants left.
This is where the distinction between good consulting and great consulting becomes clear.
Good consulting provides answers.
Great consulting delivers outcomes.
In supply chain and procurement — disciplines grounded in operational reality — this difference matters more than in almost any other area of the business.
Why the bar for consulting has changed
Historically, consulting was about access to thinking, benchmarks, and frameworks that organisations could not easily develop themselves. That advantage has narrowed.
Today:
- Data is more accessible
- Best practice frameworks are widely known
- Technology vendors provide embedded “advice”
- Internal teams are more capable and experienced
What organisations now need is not generic insight, but context-specific judgement, practical design, and execution capability.
Supply chain and procurement leaders are no longer asking:
- “What should best practice look like?”
They are asking:
- “What will actually work here, with our assets, our people, and our constraints?”
That is where great consulting differentiates itself.
The limits of generic supply chain and procurement advice
Supply chain and procurement functions sit at the intersection of:
- Strategy
- Operations
- Technology
- People
- Physical infrastructure
Advice that does not account for all five dimensions rarely survives contact with reality.
Common symptoms of “good but not great” consulting include:
- Strategies that assume perfect data and infinite change capacity
- Target operating models that look impressive but ignore workforce realities
- Procurement savings targets disconnected from service impacts
- Technology recommendations that underestimate implementation effort
- Transformation roadmaps that rely on capability that does not yet exist
These are not mistakes of intelligence. They are mistakes of distance from execution.
What great consulting looks like in supply chain and procurement
Great consulting in this space is differentiated by a small number of critical characteristics.
1. Deep domain expertise, not surface-level familiarity
Supply chain and procurement are often treated as generic management disciplines. In reality, they are highly technical and deeply contextual.
Great consultants understand:
- How warehouses actually operate, not just how they are modelled
- How transport contracts behave under volume volatility
- How procurement categories interact with service outcomes
- How planning systems fail in the absence of clean master data
- How labour models constrain theoretical efficiency gains
This depth allows them to distinguish between what is theoretically attractive and what is operationally viable.
Good consultants know the language.
Great consultants know the work.
2. Comfort with complexity and trade-offs
Supply chain and procurement decisions almost always involve trade-offs:
- Cost vs service
- Efficiency vs resilience
- Standardisation vs flexibility
- Centralisation vs responsiveness
Good consulting often tries to optimise one dimension in isolation.
Great consulting helps leaders make informed trade-offs, clearly articulating:
- What improves
- What gets harder
- What risks increase or reduce
- What must change to make a decision stick
This clarity builds confidence and accelerates decision-making.
3. Designing for the organisation, not the slide deck
One of the most common failure points in consulting engagements is the gap between design and adoption.
Great consultants design solutions that:
- Match the organisation’s maturity
- Reflect its culture and decision-making style
- Consider existing capability and capacity
- Align with how work actually gets done
This may mean:
- Phasing change rather than delivering a “big bang”
- Accepting interim solutions that build capability over time
- Simplifying designs to increase adoption
Great consulting values progress over perfection.
4. Integration of supply chain and procurement thinking
In many organisations, supply chain and procurement are still treated as separate disciplines. In practice, they are deeply interdependent.
Examples include:
- Procurement decisions driving transport and warehousing complexity
- Sourcing strategies impacting inventory and working capital
- Contract structures shaping operational flexibility
- Category strategies influencing risk exposure
Great consulting considers the end-to-end system, not isolated functions.
This integrated lens is critical to delivering sustainable outcomes rather than shifting problems from one area to another.
5. A bias toward execution, not just analysis
Analysis is necessary, but it is not sufficient.
Great consulting places strong emphasis on:
- Implementation sequencing
- Change management
- Capability uplift
- Governance and accountability
- Measuring what actually changes
In supply chain and procurement, execution is where value is realised — or lost.
Consultants who have lived through implementations understand:
- Where resistance will emerge
- Which decisions stall progress
- How quickly enthusiasm fades without visible wins
This experience shapes more realistic and durable recommendations.
6. Understanding physical assets and constraints
Unlike many corporate functions, supply chains are anchored in physical reality:
- Warehouses
- Transport networks
- Production assets
- Back-of-house infrastructure
- Equipment and automation
Great consulting recognises that you cannot design supply chains in isolation from these constraints.
Strategies that ignore:
- Dock capacity
- Storage density
- Material handling limitations
- Workforce ergonomics
- Site access and zoning
often fail at the first hurdle.
Great consultants think spatially and operationally, not just strategically.
7. Clarity on value, not just activity
Good consulting often delivers:
- Lots of recommendations
- Extensive roadmaps
- Detailed documentation
Great consulting is ruthless about:
- What actually drives value
- What can realistically be delivered
- What matters now vs later
In procurement, this means focusing on:
- Categories with genuine leverage
- Scope and demand management, not just rates
- Contracting models that can be governed
In supply chain, it means:
- Fixing bottlenecks before optimising the system
- Improving data quality before advanced planning
- Stabilising operations before transformation
8. Credibility with frontline and executives alike
One of the clearest signals of great consulting is credibility across all levels of the organisation.
Frontline teams trust consultants who:
- Understand operational realities
- Respect existing knowledge
- Offer practical, workable ideas
Executives trust consultants who:
- Communicate clearly
- Quantify impact realistically
- Highlight risks honestly
- Support decision-making, not just analysis
Great consulting bridges these worlds rather than sitting above them.
The risks of “framework-first” consulting
Frameworks have value, but they are tools — not outcomes.
In supply chain and procurement, over-reliance on generic frameworks often leads to:
- Solutions that look right but feel wrong
- Language that does not resonate with operators
- Designs that assume capabilities that do not exist
Great consulting uses frameworks as scaffolding, not as the solution itself.
Why this matters more now than ever
The environment facing supply chain and procurement leaders is unforgiving.
They are dealing with:
- Persistent cost pressure
- Heightened service expectations
- Labour shortages
- Increased regulatory scrutiny
- Supply disruption and geopolitical risk
- Rapid technology change
In this context, there is little tolerance for advice that cannot be executed.
Organisations are no longer paying for ideas alone. They are paying for judgement, experience, and results.
How Trace Consultants can help
Trace Consultants was founded on the belief that specialist, execution-focused consulting delivers better outcomes than generalist advice in complex operational domains.
Our work in supply chain and procurement is grounded in:
- Deep functional expertise
- Hands-on operational experience
- Practical design that reflects real constraints
- An integrated view across planning, procurement, logistics, and workforce
We typically support organisations with:
- Supply chain and procurement strategy grounded in operational reality
- Network, warehousing, and transport design
- Demand planning, inventory optimisation, and S&OP
- Procurement reviews, category strategies, and cost-out programs
- Operating model and workforce design
- Technology selection, configuration, and implementation support
We focus on helping organisations make better decisions and execute them effectively, rather than delivering generic recommendations.
Choosing the right consulting partner
For executives considering consulting support in supply chain and procurement, the most important questions are rarely about brand or scale.
More useful questions include:
- Do they deeply understand our operating environment?
- Can they explain trade-offs clearly?
- Have they implemented what they recommend?
- Will they design for our organisation, not an idealised version of it?
- Are they willing to challenge us when needed?
The answers to these questions usually reveal the difference between good consulting and great consulting.
Final thoughts
Supply chain and procurement are disciplines where theory meets reality every day. Advice that cannot survive that reality has limited value.
Great consulting does not just describe what excellence looks like — it helps organisations get there, step by step, within their constraints.
As expectations on supply chains continue to rise across Australia and New Zealand, the organisations that succeed will be those that partner with advisors who bring depth, pragmatism, and execution capability, not just polished slides.
In the end, great consulting is not about having the best answer.
It is about helping organisations deliver better outcomes — consistently, sustainably, and in the real world.
Ready to turn insight into action?
We help organisations transform ideas into measurable results with strategies that work in the real world. Let’s talk about how we can solve your most complex supply chain challenges.






