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Every few years, the conversation about reducing dependence on Chinese manufacturing gets louder. The pandemic accelerated it. US-China trade tensions intensified it. Tariff escalations in 2025 — with effective duty rates on some Chinese-origin products exceeding 50% for US importers — brought it to a head. And while Australia hasn't imposed equivalent tariffs, the flow-on effects are reshaping global supply chains in ways that Australian businesses can't afford to ignore.
According to the United Nations COMTRADE database, Australia imported US$75.7 billion in goods from China in 2024. China remains Australia's largest source of manufactured imports by a significant margin, supplying everything from electronics and machinery to building materials, packaging, and consumer goods. For many Australian businesses, Chinese suppliers represent 60-90% of their imported product base. That kind of concentration — in any category, from any source — is a risk that prudent supply chain management should address.
But the China-Plus-One conversation often starts in the wrong place. It starts with a reaction — a geopolitical headline, a tariff announcement, a supply disruption — and jumps straight to "we need to find suppliers in Vietnam" without the structured evaluation that a decision of this magnitude demands. Supplier diversification is not just a procurement exercise. It's a supply chain design challenge that touches sourcing strategy, logistics network configuration, quality management, inventory policy, working capital, and risk management simultaneously.
This article is about how to approach that challenge methodically — evaluating alternatives honestly, understanding the trade-offs, and building a diversified supplier base that actually works in practice, not just on a strategy slide.
Why diversification matters now — and why it's harder than it looks
The case for diversification is straightforward. Concentration risk in any part of a supply chain creates vulnerability to disruption — whether from geopolitical tension, regulatory change, natural disaster, or pandemic. When 76% of European shippers reported supply chain disruptions in 2024, with a quarter experiencing more than 20 disruptive events, the data confirmed what most supply chain leaders already knew: single-source and single-country strategies carry real financial consequences.
For Australian businesses specifically, the calculus includes several additional factors. Australia's geographic remoteness means that any supply chain disruption from Asia has an amplified impact — longer shipping lanes mean longer recovery times. The diplomatic relationship between Australia and China, while stabilising, has demonstrated that trade can be used as a geopolitical lever. And the broader reconfiguration of global trade — with the US imposing escalating tariffs, companies pursuing regionalisation strategies, and new trade corridors emerging — is reshaping the competitive landscape for sourced goods.
But here's what the diversification advocates often understate: China's manufacturing ecosystem is genuinely difficult to replace. It's not just about cheap labour anymore — China's average manufacturing wages reached approximately US$770 per month in 2023, higher than many ASEAN alternatives. China's advantage lies in the depth and breadth of its supplier base, the speed and scale of its production capacity, and the quality of its industrial infrastructure. Chinese manufacturers can scale rapidly because they operate within dense supplier ecosystems where components, materials, and services are available locally. Trying to replicate that in a market where you need to import raw materials from China to manufacture in Vietnam somewhat undermines the diversification thesis.
This is why diversification needs to be approached as a structured strategic exercise, not a reactive scramble. Done well, it reduces risk, builds resilience, and can even improve total cost outcomes. Done poorly, it fragments your supply base, increases complexity, degrades quality, and costs more than staying concentrated.
The alternative markets: an honest assessment
Vietnam
Vietnam is the most commonly cited China-Plus-One destination, and for good reason. Its electronics exports reached US$72.6 billion in 2024, up 26.6% year on year, driven by major investments from Samsung, Apple suppliers, Intel, and others. The country has a young, increasingly skilled workforce, with average manufacturing wages roughly half of China's. Its government has been proactive in developing industrial zones, improving port infrastructure, and signing trade agreements.
For Australian importers, Vietnam offers strong trade agreement coverage. It's a signatory to the CPTPP, RCEP, and AANZFTA — giving Australian businesses multiple pathways to preferential tariff treatment. The country excels in electronics assembly, textiles and apparel, footwear, furniture, and increasingly in light industrial manufacturing.
The challenges are real, though. Vietnam's total population of approximately 98 million limits its scalable workforce compared to China or India. Infrastructure, while improving rapidly, is under pressure — ports and roads face congestion as trade volumes surge. And critically, many Vietnamese manufacturers still rely on Chinese-sourced raw materials and components, which means your supply chain diversification may be less complete than it appears on paper. If you're sourcing finished goods from Vietnam but those goods contain 60-70% Chinese inputs, you've moved assembly but not truly diversified your supply base.
India
India offers scale that few other markets can match — a population exceeding 1.4 billion, a large English-speaking workforce, and a government actively pursuing manufacturing investment through the "Make in India" initiative and Production-Linked Incentive schemes across electronics, pharmaceuticals, solar, textiles, and automotive.
Australia's trade relationship with India is strengthening. The Australia-India Economic Cooperation and Trade Agreement (AI-ECTA), which entered into force in December 2022, is reducing tariffs on a growing range of goods, with a more comprehensive agreement (AI-CECA) under negotiation. India has been described as the world's third most sought-after manufacturing destination, with the potential to export US$1 trillion worth of goods by 2030.
The reality on the ground, however, requires careful navigation. Infrastructure remains uneven — while major metro areas have improved power, ports, and highways, many industrial regions still suffer from logistics delays, power reliability issues, and congestion. Bureaucratic complexity is well-documented. Labour laws vary by state and can be restrictive. And India is not yet a member of the CPTPP, which limits some of the tariff advantages available through other ASEAN sourcing routes. For Australian businesses, India works best for categories where scale matters, lead times are manageable, and quality can be controlled through established supplier relationships — pharmaceuticals, textiles, automotive components, and increasingly electronics.
Indonesia
Indonesia is Southeast Asia's largest economy, with a population of over 270 million and a government that has committed to industrial development through its "Making Indonesia 4.0" programme. The country received approximately US$33 billion in greenfield manufacturing FDI in 2023, reflecting genuine investor confidence.
For Australian businesses, Indonesia offers several advantages. Geographic proximity means shorter shipping lanes than China for many routes. The Indonesia-Australia Comprehensive Economic Partnership Agreement (IA-CEPA), in force since July 2020, provides preferential market access. Indonesia is also a RCEP and AANZFTA member. The country has established manufacturing capabilities in textiles, automotive, palm oil derivatives, building materials, and is positioning itself as a hub for electric vehicle battery supply chains, leveraging its substantial nickel reserves.
Indonesia's challenges include infrastructure gaps across its archipelago, regulatory complexity that varies by region, and a manufacturing base that, while growing, lacks the density of China's supplier ecosystems. Scaling production can take longer, and quality control requires more active management than in more mature manufacturing markets.
Mexico
While geographically distant from Australia, Mexico deserves mention because the US-China tariff environment is redirecting significant manufacturing investment there. Companies serving North American markets are establishing Mexican production to avoid Chinese-origin tariffs. For Australian businesses with US-facing supply chains or those sourcing from global manufacturers with Mexican operations, this shift can create new procurement options. Mexico is also a CPTPP signatory, which provides a framework for preferential trade with Australia.
Australia's trade agreement advantage
One aspect of the diversification conversation that's often underappreciated is just how well-positioned Australia is from a trade agreement perspective. Australia has free trade agreements in force with virtually every significant alternative manufacturing country, including AANZFTA (covering all ten ASEAN nations), RCEP (covering China, Japan, Korea, and ASEAN), CPTPP (covering Vietnam, Malaysia, Mexico, and others), IA-CEPA (Indonesia), and AI-ECTA (India).
This means Australian businesses can access preferential tariff rates from multiple alternative sourcing countries. The AANZFTA upgrade, which entered into force in April 2025, further improves processes for traders to access existing tariff preferences. RCEP, as the world's largest free trade agreement by members' GDP, provides common rules of origin that can simplify multi-country sourcing strategies.
The practical implication is that Australian procurement teams should be actively evaluating the tariff and rules-of-origin implications of sourcing shifts — because in many categories, the trade agreement framework already supports diversification. The barrier isn't tariffs; it's the operational complexity of managing a diversified supplier base.
A structured approach to diversification
The organisations that diversify successfully treat it as a deliberate strategy and network design exercise, not an ad hoc reaction. Here's what that looks like in practice.
Start with a supplier concentration audit
Before evaluating alternatives, understand your current exposure. Map your supply base by country of origin — not just where your purchase orders go, but where the goods are actually manufactured and where the critical raw materials originate. Many Australian businesses discover that their apparent diversity (ordering from multiple trading companies) masks genuine concentration (all the product comes from the same region or even the same factory cluster in China).
Identify which categories have the highest concentration risk, the highest spend, and the greatest vulnerability to disruption. These are your priority categories for diversification. Don't try to diversify everything simultaneously — that's a recipe for the complexity explosion that makes diversification fail.
Define what you're optimising for
Diversification involves trade-offs. You may accept slightly higher unit costs in exchange for reduced concentration risk. You may accept longer lead times from a new market in exchange for tariff savings. You may accept lower initial quality from a developing supplier in exchange for long-term optionality.
Being explicit about these trade-offs — and quantifying them where possible — is essential. A total cost of ownership model that includes unit cost, freight, duties, quality costs, inventory carrying costs, lead time variability costs, and risk-adjusted disruption costs will give you a more honest comparison than unit price alone. In our experience, organisations that evaluate alternatives on unit price alone consistently underestimate the true cost of switching — and then either revert to Chinese suppliers or accept higher costs than they anticipated.
Evaluate suppliers on capability, not just cost
The most common failure mode in China-Plus-One strategies is selecting alternative suppliers primarily on price and then discovering that quality, reliability, or capacity doesn't meet requirements. A structured supplier evaluation should assess manufacturing capability and capacity (not just current output, but ability to scale), quality management systems and track record, raw material sourcing and sub-tier supply chain visibility, financial stability, logistics infrastructure and export capability, and compliance with Australian standards and regulations.
This evaluation takes time and resources. It typically involves site visits, sample production runs, and a qualification period before shifting meaningful volume. Organisations that shortcut this process — or rely solely on online supplier directories and trading company introductions — take on significant quality and reliability risk.
Plan for a transition, not a switch
Diversification is not about abandoning Chinese suppliers overnight. The most effective approach is to gradually build alternative sources while maintaining existing relationships. A common starting point is shifting 20-30% of volume in a target category to an alternative supplier, running dual supply for a qualification period, and then adjusting the allocation based on performance.
This parallel approach has several advantages. It maintains your relationship and leverage with existing Chinese suppliers. It allows you to test the alternative supplier at manageable volumes before committing. It gives your logistics and planning teams time to adapt to new lead times, shipping routes, and inventory patterns. And it provides a fallback if the alternative supplier doesn't perform as expected.
Redesign your inventory and logistics strategy
Adding supply sources from new countries changes your logistics network and inventory requirements. Different lead times, shipping frequencies, and reliability profiles from Vietnam or India versus China may require adjusting safety stock levels, reorder points, and warehouse configurations. If you're sourcing the same product from two countries, you need a planning process that can manage split allocations and variable lead times without creating either stockouts or excess inventory.
This is where diversification intersects with supply chain planning. Organisations that treat sourcing diversification as purely a procurement exercise — without adjusting their planning parameters, inventory policies, and logistics arrangements — often find that the operational disruption of dual-sourcing outweighs the risk reduction benefits.
Invest in supplier development and quality management
Alternative markets are called "alternative" for a reason — many suppliers in Vietnam, India, and Indonesia are less mature than their Chinese counterparts in areas like quality management, process standardisation, and export documentation. This doesn't mean they can't deliver quality product, but it does mean you may need to invest more in supplier development, quality assurance, and ongoing management than you do with established Chinese suppliers.
Demand for third-party inspections and audits in ASEAN countries has surged — up 36-62% year on year in some markets — as companies diversifying from China recognise the need for more active quality oversight during the transition period. This investment in quality management should be factored into the total cost of diversification, and it should be treated as a capability-building exercise, not just a policing exercise.
For Australian businesses, the practical implication is that your procurement team needs the capacity and capability to manage a more complex supplier base. If your team is already stretched managing existing Chinese suppliers, adding suppliers across two or three additional countries without additional resources or organisational design changes is likely to result in quality failures, delivery problems, and frustrated stakeholders. Diversification requires investment in people and processes, not just contracts.
What this means for Australian businesses
The China-Plus-One conversation is not going away. The structural forces driving it — geopolitical tension, tariff escalation, supply chain resilience imperatives, regulatory change, and the broader reconfiguration of global trade — are long-term trends, not temporary disruptions.
For Australian businesses, the question isn't whether to diversify, but how to do it in a way that actually improves your competitive position rather than just adding cost and complexity. It's worth noting that the original "China-Plus-One" concept is itself evolving. Leading organisations are now building multi-country sourcing networks — "China-Plus-Many" — with different countries serving different purposes in the portfolio. China for complex, high-volume production where ecosystem depth matters. Vietnam for mid-tier manufacturing with strong trade agreement access. India for categories where long-term scale and English-speaking business engagement provide advantages. Indonesia for resource-linked products and proximity benefits. The point isn't to find a single replacement for China — it's to build a portfolio of sourcing options that gives you flexibility and reduces your exposure to any single point of failure. The organisations getting this right share several characteristics: they approach diversification as a strategic programme rather than an ad hoc procurement exercise; they invest in structured supplier evaluation and qualification rather than chasing the cheapest quote; they adjust their supply chain operating model — planning, inventory, logistics — to accommodate a more complex supplier base; and they maintain strong relationships with Chinese suppliers while building alternatives, rather than treating it as an either-or decision.
Australia's trade agreement network provides a genuine advantage that many businesses aren't fully leveraging. With preferential access to ASEAN, India, and a growing list of other markets, the tariff barriers to diversification are lower than many procurement teams assume. The real barriers are operational — and overcoming them requires the kind of structured approach outlined above.
How Trace can help
At Trace, we help Australian organisations design and execute supplier diversification strategies that balance risk reduction with commercial pragmatism. We don't believe in diversification for its own sake — we believe in building supply chains that deliver reliable, cost-competitive outcomes across a range of scenarios.
Our work in this space typically starts with a supplier concentration and risk assessment: mapping your current supply base by country of origin, identifying single-source and single-country dependencies, and quantifying the financial exposure of concentration risk. From there, we help clients develop category strategies that identify which categories should be prioritised for diversification and which alternative markets offer the best fit, build total cost of ownership models that give an honest comparison of alternatives — not just unit prices but landed costs, quality costs, inventory implications, and risk-adjusted disruption costs, design sourcing strategies that structure the transition from concentrated to diversified supply bases without disrupting operations, adjust supply chain planning and inventory policies to accommodate new lead times, shipping routes, and supplier reliability profiles, and evaluate the trade agreement and tariff implications of sourcing shifts to ensure you're capturing available preferential treatment.
We work across FMCG and manufacturing, retail, government, health, and resources — sectors where supply chain concentration risk is both significant and actionable.
We're independent. We don't represent suppliers, we don't take commissions from sourcing agents, and we don't have preferred-country partnerships that bias our recommendations. Our interest is in helping you build a supply chain that's resilient, competitive, and aligned to your commercial strategy.
If you're evaluating your China exposure, exploring alternative sourcing markets, or navigating the trade agreement landscape — get in touch. Diversification done well is a source of competitive advantage. Diversification done poorly is just expensive complexity. We can help you get it right.
Trace Consultants is an Australian supply chain and procurement consulting firm. We help organisations build resilient, cost-competitive supply chains through structured strategy, not reactive switching. Visit our insights page for more on the challenges shaping Australian supply chains.
Ready to turn insight into action?
We help organisations transform ideas into measurable results with strategies that work in the real world. Let’s talk about how we can solve your most complex supply chain challenges.







